PrestaShop comes complete with over 275 features that have been carefully developed to assist business owners in increasing sales with virtually little effort. All features are integrated in the software and are 100% free.
Manage a dynamic product list through the PrestaShop back-office. Whether the shop has one product or thousands, this incredible administrative interface let’s you manage the most complex inventory easily with one-click updates. Import and export quickly, set attributes, sort products, bulk discounts, and much more. Managing products has never been easier with PrestaShop.
Effectively manage a large set of products with bulk uploads and updates. Easily make changes to product attributes with one click of a button or change products individually. PrestaShop is equipped to take a manufacturer’s product list and upload the entire file directly to the shopping cart. Easily upload Excel files and watch a store come to life.
Create a new sales channel by placing products on third party product listings such as, eBay, Amazon, Google Shopping, and more. Not only will these efforts offer more exposure to new visitors but improve search engine rankings. PrestaShop's e-commerce software comes integrated with eBay, while others can be found in the Addons store. Simply configure the module for the respective site and products will begin integrating to major shopping sites after a few simple steps.
Choose how many products per page and which characteristics are displayed. The PrestaShop back office allows merchants to easily enable and disable certain preferences such as, when the “add to shopping cart” message should not be visible, or how to display products “out-of-stock". Customize specific attributes and decide which attributes will be displayed on a specific page.
Cross selling is offering a customer products or services related to each other. By bundling items on one page, you offer more options for customers. Cross selling increases conversion rates and demonstrates the diversity of your products.
Selling downloadable products such as software, music, pictures, movies, or T.V. shows? Business Owners have many available options to better manage these products, starting with the ability to display them as part of the product's description, to making them available as a download or as an email link once the purchase as been completed.
Easily organize your categories, products, and attributes. There are no limitations in the quantity of categories, products and attributes that you can display and sell in your store. An attribute would be a specific configuration for a product, such as size, color, and etc. Prices, weight and other specifications can be adjusted dynamically based on the selection.
Subtle differences can make deciding on a specific product difficult when a variety of choices are available. Comparing products, options, and features side by side removes the guess work away from the customer, and facilitates its research, improving the time, and odds of adding the selection to cart. This is a great feature to support a purchase decision, and is a must to augment conversion rate for certain businesses.
Layered navigation organizes categories and products on every page of your e-commerce site so that customers do not need to click the back button in their browser. They can simply find a category they are interested in and click directly to the product from the navigation bar. PrestaShop’s layered navigation not only makes catalog browsing easy, it is completely SEO friendly. Each URL in the layered navigation is customizable to place product names, colors, etc. This allows customers to type in a specific product in the search engines and land directly on your product page.
Display products in a unique way and provide customers with numerous options to view their desired products. Providing multiple views will boost conversion rates. Merchants can reduce customer doubt by putting them at ease with zoom in features and multiple product views.
Want to let customers know you only have two items in-stock for a specific product? PrestaShop allows you to display when products are almost sold out or you can choose to keep a running total of the amount in-stock at all times. As products are purchased the in-stock quantity reduces in the product description page. Displaying the product amount creates urgency for customers to purchase items with low stock.
You probably have a variety of great photos to display to interested customers. PrestaShop allows you to place as many product photos as you like. Great photos help customers make decisions and allow you to show all angles of a product. Offering numerous photos increases conversion rates and keeps customers “out of the dark.”
The Zoom In feature gives shoppers more insight on what they are purchasing. Zoom in allows customers to mouse over a product and magnify the area to get a closer look. This feature works great for accessories, tools, and apparel. Simply upload high resolution photos and enable the feature.
Displaying related products is a wonderful tool to “up-sell” customers while they browse a product’s page or during the final checkout. This feature allows you to choose which products are related and display them to your customers. For example, there may be an alternative model to a dish washer or great accessories to go with a dress, the Related Products feature will display the alternatives beneath the product description.
Wish lists are a wonderful feature that allows shoppers to create lists for future purchases. Shoppers may love a product out-of-stock or want to save an item to purchase during a special holiday. Wish lists let customers keep products saved. You can also send automated e-mails to remind customers about their wish list or send notifications that a product is now available to buy.
Customers can instantly promote items they love by posting a review in real-time. Browsing shoppers can then read reviews while viewing products. Product reviews is one of the best forms of marketing. Asking for feedback on products gives customers a voice and lets others know what people think about your products.
Let customers send their favorite product to a friend. It not only boosts exposure for your online store but let’s customers interact with your shop. Customers can e-mail a product or send it via their favorite social networking site. Allowing customers to send to a friend is a great way to get others promoting your products.
Manage a site easily using PrestaShop. Business owners can enjoy editing content, managing product displays, and changing languages all through the back office. PrestaShop has a one-click upgrade to keep a store running at the latest version.
You can create as many users as needed with specific permissions set for each user. Perhaps you want to only allow a user to edit products or view order statistics, PrestaShop allows you to set specific settings for each user. This feature creates a secure store while giving access to those who need it.
PrestaShop comes with a great basic template that can be customized to your needs. All templates are completely customizable from A to Z. You can also download two alternative free templates from the PrestaShop Addon store. Still want more? PrestaShop provides numerous templates. You can choose depending on your industry or design preferences.
Make sure your site is well branded with your company and leave a lasting impression with customers. Upload your logo in the back office and choose to place it on your header, invoice, and favicon.
Enable multiple languages of your shop. PrestaShop comes with five languages including, English, French, Spanish, German, and Italian. All translations are provided by real people.You can rest assure there will not be the grammatical errors usually performed by robot translations. If perhaps you need more languages or you’re missing your desired language, PrestaShop offers 41 free language packs to download and install in just a few clicks.
A Content Management System (CMS) allows you to easily edit pages of content, upload images, and more. Create pages for your contact, company, and policy information through the PrestaShop back office. You can also set different user permissions to allow others to edit informational pages.
Decrease load time by enhancing performance. PrestaShop allows you to compress files and configure server settings to reduce the amount of information pulled each time a visitor loads a page. PrestaShop provides settings to create a faster way to encrypt cookies and gather PHP database queries. Improving speed will also increase search engine rankings.
When there’s a new version available, you can upgrade with one click and your entire store will be downloaded and installed automatically while keeping all your data and information intact.
Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are software programs to assist in automating operations, tracking sales, and organizing communication. If you currently have a CRM and/or ERP, PrestaShop integrates seamlessly with your software. You can connect sales information with leads or relationships tracked via a CRM.
You can make edits to files without having to change the overall source code. For example, if you would like to create a custom field for product catalogs you can do so without worrying about changing the entire PrestaShop code and creating errors when upgrading. When it is time to upgrade you can rest assure all data stays intact. This makes editing easier and gives you the freedom to customize according to your needs.
One of the best forms of marketing is search engine marketing. Optimize a site and ensure major search engines are indexing the store. Simply through placing high trafficked keywords in site tags, a store can be seen on the first page of Google! Discover limitless possibilities with increased online traffic.
PrestaShop combines all the features necessary to improve SEO efforts. From keyword tags to customized URLs, optimize your store using back office settings and you will see an increase in rankings without doing external linking.
PrestaShop allows you to create custom paths to be added to the URL to get targeted visitors directly to your product pages. You can place keywords or product descriptions in the URL easily through the back office. When a user searched a specific product name or description, chances are your site remains at the top of the search engine thus increasing traffic.
With PrestaShop you can install a Google Site Map through your back office. A Google Site Map will help Google to crawl your site on a daily basis. Google stores the information crawled and then submits the data to the search engine for improved rankings through organic searches.
Meta Descriptions and Meta Keywords are used to optimize a site for increase visibility and rankings on major search engines. Place keywords and product descriptions in the dedicated fields of the PrestaShop back office and your store will climb the search engines in no time.
Get referenced faster! PrestaShop allows you to generate your sitemap automatically according to your store’s content. Then the sitemap is submitted instantly to Google and other search engines to get all your products, categories, and pages referenced in the organic searches.
Duplicate content keeps you from increasing search engine rankings and can even get you penalized by Google. PrestaShop helps you reduce the chances of duplicate content by creating a dedicated URL for each product page. If you have 100 products, you will have 100 different URLs.
Tag products with keywords easily through the back office. Tags help you increase rankings for each page. Placing relevant keywords keeps visibility and traffic increasing.
Customers love to track the progress of their purchases. Thanks to PrestaShop’s e-mail notifications, customers can receive up-to-date information on their order status. Status messages can be customized and you can inform them on whether the order is being prepared, shipped, or in transit. They can then receive notifications from the carrier on estimated time of arrival.
An effective checkout page will push conversion rates through the roof! PrestaShop offers a one-page checkout among other features. You can customize fields to gather certain information. From design to shipping, PrestaShop checkout process makes purchasing easy for customers.
Online shoppers are looking for the quickest way to check out and PrestaShop allows you to make it easy for customers with a one-page checkout. Your customers will enjoy the simplicity of checking out and shopping cart abandonment will reduce. Boost sales conversions and enhance user friendliness with PrestaShop.
Customers are free to create an account or continue using guest checkout. Providing options gives your customers flexibility. With a personal account they can return frequently and keep their data stored. Guest checkout increases conversions by providing the fastest way to purchase items.
At checkout you can provide customers with an option to gift wrap their items and personalize with messages. This feature is great for special occasions and the holidays. Customers with appreciate this option and will purchase gifts on a regular basis.
Give your customers some time to think and increase your conversion rates. Customers can keep items in their carts and you can configure a time when the items are removed. Customers will not need to browse your catalog again, they just click on "Order".Your customers save time and your sales increase!
PrestaShop allows flexible shipping modules and is fully integrated with major carriers. Provide customers reliable shipping options and the ability to include custom messages. Control logistics such as, fees, weight, shipping restrictions and more from the PrestaShop back-office.
A customer is always pleased to get free shipping. You can set multiple incentives on shipping fees such as, offering a % or a fix amount off shipping for purchases over a certain amount. Customers will order without hesitation. You can also offer shipping discounts according to the destination or weight.
You can set up your shipping fees according to the price or the weight of the products so the fees are calculated exactly the way you want. For each carrier you work with, you can set different prices and weight ranges, so you always offer the best shipping rates to customers.
PrestaShop allows your customers to give 2 different addresses for billing and shipping, so they can easily send items as gifts.
PrestaShop comes with a numerous shipping carrier modules ready to use in a few simple steps. Install and configure them with your account. Your customers can choose their preferred carrier based on experience, price, or destination. Pricing is automatically calculated for customers based on weight and destination.
You can install as many carriers as you want on your PrestaShop storefront. Destinations are also unlimited, you can set as many zones as you need to satisfy your customers and sell around the world!
PrestaShop is integrated with numerous payment options and business owners can install a desired payment option with one-click. Ensure payment is received and customers are comfortable providing their information.
Every country has its own payment preference, that’s why PrestaShop is open to a variety of payment methods. PrestaShop comes with many modules embedded in each free download. You can also choose payment modules from the PrestaShop Addon store.
Taxes can be complicated which is why PrestaShop ensures it’s easy for merchants to configure the proper taxes. PrestaShop sets tax rules and guidelines according to your country. Living in the United States? PrestaShop handles calculating sales tax. For stores in Canada, PrestaShop configures Federal and Provincial taxes.
PrestaShop allows you to minimize your transaction fees by selecting the payment modules you want to suggest for each currency. Since each country has its own preference for payment, your customers will enjoy using a payment mean they already know and trust.
PrestaShop comes integrated with Authorize.Net. In only a few clicks you can accept payments through the #1 North-American Internet payment gateway. Just enter your Authorize.Net account info into the module and begin accepting payments.
With PrestaShop you can create customer groups and offer them different pricing. For example, you can decide to offer 20% off on all prices for customers living in the U.S. Customize the pricing and groups according to your preferences.
PrestaShop offers a variety of marketing and promotional tools built in. A successful merchant is the key to PrestaShop’s growth and guaranteeing effective marketing tools will build a path for online success.
Following-up with your customers is important to gain strong brand loyalty. Thanks to PrestaShop’s powerful modules, you can send automatic emails and discounts according to various criteria. Decide to send e-mails based on shopping cart abandonment or best sellers. You can send promotions on items your customers love.
At checkout you can provide customers with an option to gift wrap their items and personalize with messages. This feature is great for special occasions and the holidays. Customers with appreciate this option and will purchase gifts on a regular basis.
Offer rewards to your customers! PrestaShop’s loyalty program allows you to present points to your customers for each product they buy, and they can then convert these points into real discounts. In your back-office, you can set up the value of one point and a minimum amount to use the discount.
There is nothing like word-of-mouth buzz! Allow your customers to refer your store to their friends and reward them for each new subscription they bring by a special discount that you configure in a few clicks.
Remind your visitors what they have viewed by enabling a “recently viewed products” block on your site. This will display their most recently viewed items and make it easier to navigate around your store.
Improve your sales and get more customers by offering coupons! PrestaShop allows you to create vouchers and coupon codes for many occasions. You decide the amount or the discount, the number of coupons, the occasion (birthday, new order, referral, etc.) and begin offering great ways to increase sales.
Customer satisfaction is key to keeping customers loyal and increasing sales all year around. Provide customers with an easy check-out through their own personal account and tailor messages to their needs.
Every registered user can create his or her own customer account, complete with custom shipping preferences, multiple billing addresses, and the ability to track existing orders.
Through their customer account, every user has a direct line of communication with the store owner in order to send messages regarding orders, payment, shipping or anything else related to the shop.
If a customer decides to return merchandise purchased through the site, PrestaShop’s RMA system will allow both the merchant and the customer to handle returns quickly and easily with step-by-step status updates.
PrestaShop is a global community and is proud to have community members in over 150 countries. A single store can be translated in 41 languages. Offering various translations will improve user experience and overall sales.
Open your store to the World! PrestaShop is currently available in 41 different languages, and you can set an unlimited number of translations on your shop: English, Spanish, Chinese, Greek, Italian, etc. The options are endless, thanks to all the translations provided by our great Open-source Community!
Since your store has an international presence, ensure they view content related to their country. Provide the right language, currency, and more. You can also filter your content according to the origin of your customers.For example, you can decide to display products or categories only for selected countries.
Manage a dynamic product list through the PrestaShop back-office. Whether the shop has one product or thousands, this incredible administrative interface let’s you manage the most complex inventory easily with one-click updates. Import and export quickly, set attributes, sort products, bulk discounts, and much more. Managing products has never been easier with PrestaShop.
Make customers feel secure about shopping online. A secure connection is critical to begin accepting payments. From PCI to SSL compliance, PrestaShop comes equipped with everything a merchant needs to be secure.
Payment Card Industry Data Security Standard (PCI DDS) compliance is a set of requirements designed to ensure that ALL companies that process, store or transmit credit card information maintain a secure environment. They are designed to ensure that an e-commerce solution has been designed to safely accept and store credit card information. PrestaShop is PCI compliant Ready and up to all standards and regulations.
Secure Sockets Layer (SSL) is a cryptographic protocol that provides a secure method of communication over the internet. It is used to send form data, especially checkout data such as credit card information from a website to a payment processor. This is essential when providing a true e-commerce experience.
Security is critical! PrestaShop's back-office follows strict security rules and offers secure access to your data. A login, password encryption, and a URL only known by you will be necessary to gain access to your back office.
Your password and your employees’ are saved in your database encrypted, as well as your customers cookies, to ensure a maximal security.
PrestaShop’s advanced tracking system can detect where a customer is located and calculate taxes or promotions set by the merchant. Additionally, configure exchange rates and let customers choose their preferred currency.
Your store may receive customers from all parts of the world and with PrestaShop you can tailor your checkout to each country's address format. This avoids confusion among customers and lets them know their items will be shipped to the right destination.
Accept all the currencies you need on your storefront by using PrestaShop’s localization data packs or by creating setting the currency of your choice. PrestaShop allows you to create an unlimited number of currencies to display on your store.
Ensure your prices are always up-to-date according to the latest exchange rates. In only 1 click, PrestaShop synchronizes all your prices according to the day’s exchange rate and your default currency.
Reporting is key to tracking and optimizing performance. Merchants must monitor sales and visitor interactions to understand what efforts are working and which have room for improvement.
Find out what your visitors are looking for and where they come from. PrestaShop provides powerful statistical data that allows you to identify customer profiles, track visited pages, categories, and products.
Tracking your site’s traffic is great; knowing who your customers are is even better! Understand demographics to tailor messages toward their preferences. View their age, gender, favorite products, and more.
Track all orders and overall sales directly from your back-office. View what day you passed sales goals and which days were not performing well. Follow your store's sales performance and monitor promotions from your back office. PrestaShop makes it easy to keep track of your success.
Track your customers' favorite products thanks to PrestaShop's advanced catalog data. You can also view statistics on how your content is performing. Observe how your products are resonating for customers, including the quality of photos. In one click you can check out your best sellers and top categories.
Where do your visitors come from? Who are your best referrals? Check out your traffic origin at a glance thanks to detailed charts in PrestaShop’s statistics tab. This helps you to follow day after day who is sending the most traffic and optimize your efforts accordingly.
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Catalog Management
Product Displays
Site Management
S.E.O
Checkout
Shipping
Payments
Marketing
Customer Log-in
Translations
Security
Localization/Taxes
Analytics and Reporting
